GardenFever

Information Architecture & Site Taxonomy

Restructured the scattered legacy framework into a streamlined hierarchy to reduce cognitive load and guide anxious users.

• Taxonomy Overhaul: Engineered a logical, intuitive site map that grouped disjointed inventory into clear categories (Plants, Garden, Shop, Consultations, Community).

• Frictionless User Flows: Designed logical pathways allowing users to easily save items to a Favorites list, navigate the cart, and seamlessly schedule delivery or curbside pickup.
  
  
  

  Design Process for Iterative Prototyping

Sitemap for Information Architecure

Iterative blueprint to construct navigation menu and page hierarchy strategy.

UX Writing & Microcopy Optimization

To position the brand as a helpful, accessible neighborhood resource, the user experience required precise, empathetic UX writing.

• Navigational CTAs: Rewrote vague menu labels into explicit, action-oriented headers and calls to action (e.g., "Book a Curbside or In-store Appointment", "Virtual Gardening Consulting") to guide users through complex pandemic restrictions without inducing anxiety.

• Transactional Microcopy: Resolved critical checkout confusion uncovered in testing by replacing ambiguous "Buy" and "Pay Now" options with definitive "Purchase" and "Continue Shopping" buttons.

• System & Edge Case Copy: Engineered clear post-transaction success screens featuring explicit "Print Receipt" and "Email Receipt" confirmations to build user trust and verify task completion.

Usabilty Studies and Insights for the Iterative Design Process

Iterative Testing & Content Comprehension Metrics

Leveraged two rounds of unmoderated usability testing with 5 participants to validate copy comprehension and identify navigational drop-offs.

• Data-Driven Iteration: Initial testing revealed users were confused by the basic navigation menu and could not locate scheduling options. By revising the UI text and elevating the "Book Appointment" CTAs directly to the login and home screens, the user flow became immediately intuitive.

• Task Completion: Post-test iterations proved highly successful; ultimately, 80% (4 out of 5) of users found the redesigned payment process simple to navigate, and 100% (5 out of 5) found the new site content organized and intuitive.